If you’re a small business owner, perhaps you’re under the impression that digital marketing is only worth it for big companies. You picture high-rise offices with cubicles full of marketing experts churning out advertisements left and right. You believe that marketing has power, but you don’t think it can work for a small, local business like yours. Or, maybe you don’t see the value in putting your hard-earned dollars towards something that seems unnecessary. 

The truth is, marketing can be used for businesses of all sizes and is highly effective when used correctly. Also, it’s more accessible than you think, with different marketing agencies varying in price points that fit your budget. 

Many small business owners find that investing in marketing brings more value and revenue to their business. If you’re wondering if it’s worth it, check out some ways it can benefit your business. 

Search Engine Optimization

Search Engine Optimization, or SEO, is a mystical concept to the average person. But to the business owner, it can change everything. Any business with an online presence can benefit from SEO. 

SEO maximizes the number of visitors to your website by appearing higher in search results. This differs from the paid advertisements you see when you use a search engine, because SEO happens organically. According to statistics, web users are more likely to trust an organic search result versus an advertisement, so it works in your favor.

You never know how many people are searching exactly for the product or service you provide, so making your business more visible is critical to getting more leads. More visitors on your website convert to more sales, and there’s no business too small to benefit from SEO. 

Website Copy

Copywriting, or copy, can best describe writing that’s designed to make the reader take action. This “action” could be making a purchase, subscribing to a newsletter, leaving a comment, or signing up for a service. The bottom line is that anything with a call to action is copywriting.

A large majority of the writing you see online is copy, making it an essential part of marketing. 

Because copywriting is designed to get readers to act, you can use it to your advantage to grow your business. You can use it on virtually any page on your website. For example, copy can direct your online visitors to schedule an appointment or purchase a product. You can also use it to guide readers to sign up for your email newsletter, another opportunity to utilize copy within those emails. Regardless of how you use it, copywriting effectively leads your prospects closer to making a sale.

With copywriting, the possibilities are endless. It’s used on web pages, social media, blog posts, emails, advertisements, and more. Any platform users interact with can be embedded with copywriting. 

While content writing seeks to inform or entertain, copywriting uses language and emotional techniques to get readers to act. And it can completely change the trajectory of your business. 

Landing Pages

Landing pages have one purpose: to convert visitors into leads. With this in mind, the end goal is to turn this lead into a customer. 

This page is what visitors “land” on after clicking a link. It could be from an email, the web, or social media. It usually serves as a standalone page separate from the rest of your website. Because of this unique feature, landing pages are laser-focused on getting your reader to act. 

Landing pages typically encourage visitors to act by providing contact information in exchange for a discount, ebook, or form of educational content. Do you ever browse a website, and get a pop-up prompting you to enter your email for a 10% discount? That’s a landing page. 

No matter how small your business is, landing pages can benefit you. They encourage your prospects to act and are versatile in their purpose. They can increase your leads, ultimately developing into more sales.

Brand Development

Think of a random, large corporation or company. When you think of it, what do you envision? Maybe it’s their logo, colors, or a representative from that company. No matter what you visualize, the point of this exercise is to show you that something about that corporation stood out to you, and you remembered it. This is due to effective branding. Spoiler alert: it’s not just for the big companies. 

The purpose of branding is to make your business recognizable to people. Ultimately, this is one of the most compelling ways of advertising. It causes people to remember your business, making them more likely to choose you over competitors they’ve never heard of. Although, this isn’t the only way branding benefits your business. It creates a cohesive, professional feeling that shows your prospects you’ve put effort and intentionality behind your company, leading them to see its value.

Great branding is accomplished through various methods. These include graphic design, web design, photography, videography, and social media presence. Branding isn’t just about making visual representations for your company– the psychological effects are more profound than seeing a logo. Big corporations spend so much time, money, and effort perfecting their branding, and it works in their favor.  Perhaps investing in good branding will also reap the same benefits for your small business.

Is Marketing Worth the Investment? 

It’s important to remember that marketing is more than just increasing your sales. Through it, you can educate the world on what you have to offer. You can have the best product or service, but it’s vital that people actually know about it. It can establish trust between you and your customers, and allows your business to stay relevant. You will find that marketing teaches you a lot about your target audience and how to reach them. 

It’s clear how good marketing can take your business to the next level. By improving your branding and expanding your digital presence, you’re allowing your business to grow.

The team you choose to handle your business’s marketing determines its success. If you’re looking for someone you can trust to help you see results from digital marketing, look no further than your experts here at Reflex Brands.