Graphic design permeates almost every aspect of your physical brand, from marketing materials to ads to your business cards. If each outlet for marketing your brand is a puzzle piece, graphic design is the glue that holds it all together. Good graphic design for a brand permeates throughout all aspects of digital and printed materials, creating a cohesive visual stamp to signify your brand and its associated values to your audience. This is vital to a successful business.
Social Media Campaigns
Just as cohesive, professional photography helps your social media presence stand apart as instantaneously recognizable, the marriage of photography and graphic design creates that visual stamp that cues your audience when scrolling through their feeds to recognize your brand as soon as your content is in front of their faces.
Printed Marketing Materials
When someone from your audience picks up a piece of marketing material - whether that be a pamphlet, banner, poster, or business card - it should undeniably fit back into your branding across all other marketing outlets. Even when you're not there to explain and personally distribute information, your printed materials should still be able to convey your brand - values, tone, and more - just through the way the content is visually laid out.
The most integral part of graphic design revolves around the element which the rest are born - your logo. Your logo encapsulates your brand through its shape, color, and feel. Even with an existing logo, updating it subtly can completely rewrite the tone of your brand.