Why So Serious?


Did you ever see the viral videos of that guy who sets up a table on a busy street and invites lively debate by putting up a sign with a provocative statement that ends with “prove me wrong?” Well, here’s mine: LinkedIn needs a “laugh” emoji.

Currently, LinkedIn has approximately 722 million users and you, or your company, are very likely one of them. Around 40 million people use LinkedIn to search for jobs each week, and three people are hired through LinkedIn every minute.

I understand that LinkedIn is the “professional” platform where important people go to connect with other important people, share important things and find important jobs. I’m a big fan of the platform and grateful for the opportunities it provides. But what would it hurt to laugh a little along the way? With like, celebrate, support, love, insightful and curious, LinkedIn offers more response options than any other social platform. But the happiest emoji of all is sadly missing.

Recently a father posted a chart of five different popular non-alcoholic drinks for a survey his daughter was doing in school. The content asked you to comment with your top choice. (I know this isn’t laugh-emoji-worthy content, but those types of examples are hard to come by on LinkedIn, so this one will have to do.)

Predictably, it didn’t take long for Mr. Buzzkill to weigh in. “I think you meant to post this on Facebook,” he wheezed. (Or at least that’s how I imagined him sounding.) And I thought, probably along with a lot of other people, why does he care? What motivated him to feel the need to be the LinkedIn Police and to slap this good dad on the wrist for a post he deemed unworthy of the platform? Even if the post had no appeal, can’t we still applaud that dad for being involved in his daughter’s life and then just keep scrolling?

I’m drawn to the posts that show someone’s full personality – not just their business side. In my own LinkedIn experience, the updates that reveal the slightly funnier side of my personal and professional life get the most engagement by far. I think they serve to help people know me better and, in turn, make more meaningful connections with me. In fact, I know they do. I can’t tell you how many times I’ve had customers I’ve never met tell me over the phone that they feel like they know me already because of the personal and fun nature of many of my posts. And I love that.

Social media has given us the ability to have hundreds and thousands of impersonal “friends” and connections who can potentially benefit us professionally. That’s good, but I find myself craving more meaningful connections these days – and a lot more laughter!

So, I submit that LinkedIn could remain the most professional platform even if they lightened up a bit by adding a laugh emoji response option. The business side of life doesn’t always have to be the boring side. And I invite you to prove me wrong!

Joe Altieri is the CEO of Reflex Brands. Reflex Brands is the company that got his company FlexScreen on the hit show ABC Shark Tank! We want to give you access to those resources that can grow your business and your brand. Email him at joealtieri@reflexbrands.com for more information.

Joe Altieri Online Marketing Company Ceo


I'm a serial entrepreneur - born with both an adventurous and entrepreneurial spirit; I've spent my life believing there's always a better (and more fun) way to do just about everything.

Eventually, that innate curiosity and drive for a better mousetrap led me to invent the world's first and only flexible window screen - which landed me on Shark Tank - which resulted in a deal with Lori Greiner (the Queen of QVC) - which catapulted my business in some pretty unbelievable ways.

Now I spend my days leading, speaking, training, blogging, podcasting, and, of course, still dreaming of better mousetraps.

I'm a family man - married to my high school sweetheart for over 25 years - with four kids, four grandkids, and two very pampered and entitled Cane Corsos.

Although I'm old enough to be a grandfather, I'm still young enough to think I'm not that old, and I act accordingly most of the time. Seeking outdoor adventures has led me to many exciting and sometimes dangerous places where I take some calculated risks - some that work, some that don't. In this way, my personal life parallels my professional life, and I wouldn't have it any other way.

As the great Wayne Gretzky once said (or was it Michael Scott?) - "You miss 100% of the shots you don't take." I don't mind missing once in a while, but you'll never find me on the sidelines afraid to take that shot.

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